Advanced · Colour
Pantone colours explained
Spot colours for exact brand matching when CMYK isn’t accurate enough.
What Pantone is
Pantone (PMS) is a standardised spot-colour system. Each colour has a code that can be matched more consistently than hoping a CMYK mix looks identical everywhere.
When to use it
Use Pantone when logo or packaging colour must stay exact. Spot colours may add cost versus standard CMYK — chat to us if your brand requires it.
Related: CMYK vs RGB.
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