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Sticker & label printing guide

Vinyl vs paper, clear stickers, die-cut shapes, outdoor durability and when you need white ink.

6 min read · Updated July 2026

Materials

  • White vinyl — durable, vibrant, great all-rounder.
  • Clear vinyl — “printed on glass” look; white ink may be needed under colour.
  • Paper labels — cost-effective for indoor packaging and envelopes.

Outdoor jobs need outdoor-rated vinyl and the right adhesive. Indoor kitchen or bathroom stickers may face moisture — tell us the use case.

Kiss-cut vs die-cut

  • Kiss-cut — cut through the sticker face but not the backing; stays on a sheet.
  • Die-cut / kiss-cut singles — cut to shape for individual stickers.

Supply a clean vector cut line (often named CutContour) on its own layer. Details: die cutting & CutContour.

Clear vinyl and white ink

On clear material, ink sits on transparent film. Without a white underbase, colours can look translucent. If you need solid colour or readability on glass, ask for white ink. See white ink printing.

Artwork tips

  • Preferred: vector logos and cut paths.
  • Add bleed beyond the cut line where colour runs to the edge.
  • Avoid tiny text that may be hard to weed or read at sticker size.
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